Hotels and More, the Harrow based B2B specialist for Great Britain and Ireland, has recently signed a Commercial Partnership Agreement with VisitBritain. The aim of the partnership is to build greater awareness of Britain’s attractiveness as a tourism destination among those who have yet to visit as well as encouraging previous visitors to return, in order to discover new parts of the country and to sample innovative products which showcase Great Britain in a new light.
The focus of the Commercial Partnership will be to introduce and market the Discover England Fund (DEF) products to the trade partners of Hotels and More, creating compelling marketing initiatives featuring these products, support familiarisation trips and staff training programmes amongst others. The new DEF products will help underpin a diverse, authentic and differentiated product proposition supporting new and incremental sales to Great Britain.
VisitBritain / VisitEngland Commercial Director Carol Dray said: “This partnership will boost sales of the fantastic new and existing tourism products on offer in England and increase awareness of the exciting Discover England Fund projects. From gourmet garden trails in Kent and self-guided app-based tours in the Cotswolds to discovering the Great West Way, this partnership will turn inspiration to visit into bookings.”
Paul Maine, Chief Executive Officer of Tour Partner Group, the parent company of Hotels & More adds: "We are thrilled to be partnering with VisitBritain to showcase the most beautiful sides of the UK, bringing together sustainable tourism and new innovative products. The products supported by the Discover England Fund provide us and our customers with a unique opportunity to differentiate ourselves from the market with diverse, authentic and unique travel. "
Group and FIT tour operators who are interested in promoting these innovative product ideas in cooperation with Hotels and More and VisitBritain are invited to contact Vera Lett, Commercial Director of Hotels and More Ltd. or arrange a meeting at RDA Group Travel Expo, 10th-11th April in Friedrichshafen.